[s2If !is_user_logged_in() OR is_user_logged_in() AND current_user_is(s2member_0) OR is_user_logged_in() AND !curerent_user_is(s2member_1) OR !current_user_is(administrator)]
[/s2If]
WCAV began broadcasting on August 15, 2004 becoming the market's first CBS affiliate and first station to mount a challenge against established NBC affiliate WVIR-TV (channel 29). Previously, the analog UHF channel 19 allocation was considered to bring Richmond a primary WB station. That area had lacked such an affiliation since the switch of WUPV to UPN in 1997.