WVNY signed on the air on August 19, 1968, and aired an analog signal on UHF channel 22. It was the first station in the area to air live broadcasts in color. The station initially operated from studios located on Hegeman Avenue in Colchester. In 1974, it changed its call letters to WEZF-TV to match its sister FM radio station, WEZF. In 1982, the call letters were switched back to WVNY. It later moved its operations to a new facility on Market Square, off Shelburne Road/US 7 in South Burlington. WVNY was the host station for the 1980 Winter Olympics and the famous "Miracle on Ice" hockey game between the United States and Soviet Union.