About KDBC 4 El PasoThe station first signed on the air on December 14, 1952 as KROD-TV. It was the first television station in the El Paso television market. The station was founded by Dorrance Roderick, owner of AM 600 KROD Radio and the El Paso Times newspaper. KROD-TV's original studio facilities were located at 2201 Wyoming Avenue, currently the home of KSCE (channel 38), now off I-10.
Early programs on the station included the children's shows Red Brown and Anna Lee and Bozo's Big Top. For adults, there was wrestling program Mitchell's Mat Time. The station has been a CBS Network affiliate since its sign-on, since 600 KROD Radio also featured CBS programming. KROD-TV also maintained secondary affiliations with ABC and the DuMont Television Network until 1956. It lost the ABC affiliation when Channel 13 KILT (now Channel 7 KVIA-TV) signed on in September. KROD-TV lost DuMont when the network ceased operations in August 1956. During the late 1950s, the station was also briefly affiliated with the NTA Film Network. Roderick sold the station to Trigg-Vaughn of Dallas in 1959.