About WREG 3WREC-TV was the first television station in the Memphis market to broadcast in color, beginning in 1966. It was also the first to broadcast in stereo, starting in 1987. In the 1980s, the station became known for its "Action News" brand of local newscasts, which featured fast-paced music and graphics.
In the mid-1990s, WREC-TV underwent a major overhaul, rebranding as "News Channel 3" and adopting a more traditional news presentation. In 1995, the station switched its primary affiliation from CBS to ABC, becoming the market's ABC affiliate as a result of a group affiliation deal between ABC and Wooten's successor company, Allbritton Communications. The switch made WREG-TV the market's CBS affiliate. In 1998, Allbritton Communications sold WREC-TV to Raycom Media, which still owns the station today.