About WBBJ 7The station, WDXI-TV, signed on on March 6, 1955 as Jackson, Tennessee's first television station. It operated an analog signal on VHF channel 7 and was a CBS affiliate owned by Aaron Robinson along with WDXI radio (1310 AM). In 1966, Cy Bahakel bought the station and changed the call letters to the current WBBJ-TV in 1967 (as Robinson's estate retained ownership of WDXI radio). Since then, WBBJ has had the longest ownership tenure of any station in Tennessee, surpassing stations in much larger markets within the state.
Soon after Bahakel took over, in January 1967, the station dropped its affiliation with CBS in favor of ABC (which WDXI-TV had carried as a secondary affiliation for some time beforehand). Since then, Jackson has received CBS programming from WREC-TV/WREG-TV in Memphis. Like many of the stations that operated in analog on channel 7, WBBJ has used various versions of the circle 7 logo over the years. Since 2003, the station has used the original, ABC-trademarked version. Jackson residents can also see ABC programming over-the-air in some areas through WATN-TV in Memphis, but this station is not carried on local cable providers.