About WMYT FOX46In 1974, the UHF channel 55 allocation in Rock Hill, South Carolina was occupied by W55AA, a low-powered repeater of South Carolina Educational Television, a member network of PBS. On January 3, 1978, SCETV programming moved to the full-powered WNSC-TV on channel 30.
The current station on channel 55, WFVT, began operation on October 21, 1994 as an independent station owned by Indiana-based Family 55. At the time, WFVT entered into a local marketing agreement with Capitol Broadcasting Company, the owner of WJZY. Under this agreement, WJZY bought the entire broadcast day of WFVT and filled the schedule with mostly syndicated programs that WJZY did not have time to air.
When The WB Television Network launched on January 11, 1995, WFVT became a charter affiliate and changed its on-air branding from "TV55" to "WB55." Just five days later, on January 16, WJZY joined the United Paramount Network (UPN). In February of that year, WFVT was added to most Charlotte area cable systems, including Time Warner Cable channel 17 in the city of Charlotte, which had previously been held by The Disney Channel. To promote the switch, WFVT ran ads in local newspapers featuring Bugs Bunny pulling off a pair of Mickey Mouse ears and encouraging viewers to re-program their TVs and VCRs to ensure they did not think "some rodent still lives there."