South Carolina – WMYT FOX46

About WMYT FOX46

From 1974 to 1978, the UHF channel 55 allocation in Rock Hill belonged to W55AA, a low-powered repeater of PBS member network South Carolina Educational Television. On January 3, 1978, SCETV programming moved to full-powered WNSC-TV on channel 30.

The present station on channel 55 first signed on the air on October 21, 1994, as WFVT, an independent station owned by Indiana-based Family 55. The station was operated under a local marketing agreement with Capitol Broadcasting Company, then owner of WJZY. Under this agreement, WJZY bought WFVT's entire broadcast day, and filled the schedule mostly with syndicated programs that WJZY did not have time to air.

WFVT became a charter affiliate of The WB Television Network when it debuted on January 11, 1995, and changed its on-air branding from "TV55" to "WB55" shortly afterward. WJZY joined the United Paramount Network (UPN) when that network debuted five days later on January 16. In February of that year, the station was added to most Charlotte area cable systems. In the city of Charlotte, it was placed on Time Warner Cable channel 17, a slot that had long been held by The Disney Channel (then carried by most area providers as a premium service). The station ran ads in local newspapers that featured Bugs Bunny (ironic considering he was not the mascot of The WB network itself) pulling off a pair of Mickey Mouse ears and suggesting that viewers should re-program their televisions and VCRs lest they think "some rodent still lives there."

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