WBTW was one of the first television stations in the country to be licensed to a town rather than a city. It was also the first station in the Florence/Myrtle Beach market to broadcast in color, starting in 1967. The station has consistently been one of the top-rated in the market throughout its history, and is known for its strong commitment to local news and programming. WBTW has a long history of serving the community, including hosting a telethon for the March of Dimes every year since the 1960s, and partnering with local organizations to host events and fundraisers. The station is currently owned by Media General (now Meredith Corporation), and is home to a team of experienced journalists and professionals who work hard to provide the latest news, weather, and entertainment to the viewers in the Florence/Myrtle Beach area.