About WTAJOn March 1, 1953, WFBG-TV signed on as the first television station in Altoona, Pennsylvania. The station was founded by William F. B. Gable, owner of Gable's Department Store and also owner of WFBG radio (1290 AM and 98.1 FM, now WFGY). The call letters WFBG came from the initials of Gable's name. In the early days of the station, all programs were produced and transmitted live from the studios on Wopsononock Mountain in Altoona.
WFBG-TV quickly became one of the strongest stations in the country, utilizing over 300,000 watts to serve its coverage area, which covered most of a very rugged dissected plateau. The station's signal could be seen as far west as Pittsburgh and as far east as State College. In 1959, the WFBG stations moved to a new studio facility on 6th Avenue, where channel 10 continues to operate from today. Throughout its history, WFBG-TV has served the Altoona community with local programming and strong coverage of national and international news.