About KVAL- TV13The station began broadcasting on April 15, 1954, locally owned by Eugene Television. It originally carried programming from all three networks, but was primarily an NBC affiliate. It lost CBS and ABC when KEZI signed on in 1960. Eugene Television bought KBCI-TV (now KBOI-TV) in Boise, Idaho in 1975 and changed its name to Northwest Television.
In the summer of 1978, as NBC was floundering in third place in the Nielsen ratings, KVAL started airing five hours of CBS programming each week. During the next four years, the station gradually offered more programs from CBS. NBC affiliated with newly signed-on KMTR in 1982, and KVAL formally switched its affiliation to CBS.
Retlaw Enterprises (a company owned by relatives of Walt Disney, Retlaw being "Walter" backwards) bought the station in 1996. Fisher Communications bought Retlaw's entire broadcasting division, including KVAL, in 1998.