About KVAL- TV13KVAL television station began broadcasting on April 15, 1954 and was locally owned by Eugene Television. It originally carried programming from all three major networks, but was primarily an NBC affiliate. In 1960, the station lost its CBS and ABC affiliations when KEZI signed on.
In 1975, Eugene Television purchased KBCI-TV (now KBOI-TV) in Boise, Idaho and changed its name to Northwest Television. During the summer of 1978, as NBC's ratings began to decline, KVAL started airing five hours of CBS programming each week. Over the next four years, the station gradually increased the amount of CBS programming it offered. In 1982, NBC affiliated with the newly launched KMTR and KVAL formally switched its affiliation to CBS.
In 1996, Retlaw Enterprises (a company owned by relatives of Walt Disney, with "Retlaw" being "Walter" backwards) bought the station. Fisher Communications then acquired Retlaw's entire broadcasting division, including KVAL, in 1998.