About KTVL CBS10Channel 10, originally known as KMED-TV, signed on the air on October 3, 1961. It was owned by Ray Johnson and his company, Radio Medford, Inc., along with KMED radio station 1440. Several groups had applied for the license to operate the second television station in the area, but Radio Medford received assistance from Bill Smulin, owner of KTVM (now KOBI), who offered them space on KTVM's tower. As a result, KMED-TV was able to go on the air and became an NBC affiliate, thanks to KMED's long-standing affiliation with the network since 1937. The station also shared ABC programming with KTVM.
In 1963, KMED-TV and KMED radio established a joint news department, building on the radio station's reputation for providing comprehensive news coverage. KMED-AM had set up the first full radio news department between Portland and San Francisco in 1957.
In 1966, KMED-TV moved to a new tower on Mount Ashland, which expanded its city-grade coverage to include Klamath Falls. The tower is the highest transmitting tower in the Pacific Northwest and to this day, channel 10 remains the only Medford station that covers the entire market without the need for a full-power satellite station.