WBNS-TV first broadcast on October 5, 1949. WBNS radio had been a CBS Radio Network affiliate for over 20 years, thus channel 10 joined the CBS television network right once. It is now the CBS affiliate with the sixth longest tenure. Since 1977, Channel 10 has utilized the on-air branding of 10TV. It is also one of the few stations in the country that has had the same owner, call letters, and primary network allegiance throughout its existence, as well as the city's sole major station currently controlled by Ohio interests.