Channel 9 signed on the air on October 11, 1949 as WOR-TV. It was owned by the Bamberger Broadcasting Service (a division of R. H. Macy and Company and named after the Bamberger's department store chain), which also operated WOR (710 AM) and WOR-FM (98.7 FM). Exactly ten months earlier, Bamberger launched Washington, D.C.'s fourth television station, WOIC, also on channel 9. WOR-TV entered the New York market as the last of the city's VHF stations to sign on, and one of three independents—the others being WPIX (channel 11) and Newark, New Jersey-based WATV (channel 13). On WOR-TV's opening night, a welcome address was read by WOR radio's morning host, John B. Gambling. However, the audio portion of the speech was not heard because of a technical glitch. The problem was fixed and Gambling repeated the message later that evening, prior to the station's sign-off.