With the exception of advertising, KHGI-TV programming is rebroadcast on KWNB-TV (virtual and VHF digital channel 6) in Hayes Center; both stations are branded as the Nebraska Television Network, or NTV for short. The station serves the Lincoln-Hastings-Kearney market, which has historically had limited television realism and is only fully realized through local satellite feeds. The market is served by three television stations: CBS affiliate KOLN (channel 10) in Lincoln (which also has a satellite in Grand Island, KGIN [channel 11]), NBC affiliate KSNB-TV (channel 4) in Superior, and Fox affiliate KFXL. However, the market for ABC coverage is divided. The ABC affiliate for the western half of the area is KHGI/KWNB, while the network's station for Lincoln and the eastern half of the market is KLKN (channel 8). Because most Omaha stations are available in Lincoln over-the-air or on cable, Omaha ABC affiliate KETV has strong viewership in the eastern half of the market.