On June 26, 2006, KFXL became KOWH, an affiliate of The WB Television Network. The station was previously owned by the Omaha World-Herald, from whence the call letters KOWH were obtained. The newspaper outsourced the majority of the station's operations to Pappas Telecasting, which provided the station with marketing, sales, and programming services. Before KOWH, The WB could be heard on another Pappas-owned station, KXVO in Omaha, or a cable-only WB 100+ station, KWBL; KOWH replaced KWBL on central Nebraska cable lines, including Charter Communications in Hastings, Grand Island, and Kearney. KOWH, like KWBL, was a direct simulcast of The WB 100+, with no live programming.