About WLBT 3The station was founded on December 19, 1953 as WJBT by the Lamar Life Insurance Company, owners of radio station WJDX. It is Jackson's second-oldest television station, following WJTV (channel 12), which debuted in January 1953. Channel 3 is also Mississippi's third-oldest television station (now-sister station WTOK-TV in Meridian went on the air three months earlier). A few weeks after its debut, the station was renamed WLBT—which stands for Lamar Broadcasting Television—because the original call letters sounded similar to WJTV.
It has always been an NBC affiliate, though it shared ABC with WJTV until WAPT (channel 16) started broadcasting in 1970. During the late 1950s, the station was also briefly affiliated with the NTA Film Network.