About WAFB 9The station began broadcasting on April 19, 1953, as the second television station in the state of Louisiana. It launched as a television counterpart to local radio stations WAFB and WAFB-FM, which both signed on in 1948 and were affiliated with MBS. Louis S. Prejean and associates (Modern Broadcasting of Baton Rouge) were the first owners of the station, and they sold it to Royal Street Corporation of New Orleans in 1956, which owned WDSU-TV, the first television station in Louisiana. In 1957, they sold the radio stations, with the AM station changing its format to black music and the FM station going off the air until being relaunched in 1968. Royal Street owned the station until 1964, when it sold the station to locally based Guaranty Corporation. In 1965, the station moved its transmission tower from Zachary to south of LSU's campus, allowing viewers in a 90-mile (140 km) radius to receive its signal; it was also in that year that the station started broadcasting in color.
Originally broadcasting an analog signal on UHF channel 28, WAFB moved to VHF channel 9 in 1960. WDAM-TV in Hattiesburg, Mississippi moved to channel 7 to accommodate this switch. The station has always been a CBS affiliate but carried some NBC programming until WBRZ-TV signed-on in 1955. WAFB also carried some ABC programming with WBRZ until WRBT (now WVLA) signed-on in 1971 and some programming from DuMont until that network folded. The station also aired Time for Beany during its early years on the air from the Paramount Television Network and was briefly affiliated with the NTA Film Network, airing programs Sheriff of Cochise, How to Marry a Millionaire, and This is Alice.