About KNOE 8KNOE-TV first broadcast on September 27, 1953. The station originally featured a 774-foot tower that weighed 4 tons and cost $65,000. It was the most powerful tower in the American South at the time. KNOE is the oldest surviving radio station in northern Louisiana. In the summer of 1954, its sign-on pushed its lone competitor, KFAZ (channel 43), off the air. Former Louisiana Governor James A. Noe, Sr. owned both the television station and KNOE radio (AM 540, now KMLB, and FM 101.9, now KMVX).
The station was linked with all four "golden era" television networks: CBS, NBC, ABC, and DuMont. The station was also temporarily linked with the NTA Film Network in the late 1950s. KNOE remained an ABC affiliate until 1972, when KTVE became the dominant ABC station, and an NBC affiliate until 1974, when KLAA joined on.