About KNOE 8KNOE-TV went on the air on September 27, 1953. Initially, the station had a 774-foot tower, weighing 4 tons and costing $65,000. At the time, it was the most powerful tower in the American South. KNOE is the oldest surviving station in the northern part of Louisiana. Its sign-on forced its only competitor, KFAZ (channel 43), off the air in the summer of 1954. James A. Noe, Sr., former governor of Louisiana, owned the television station as well as KNOE radio (AM 540, now KMLB, and FM 101.9, now KMVX).
The station affiliated with all four television networks of the "golden age": CBS, NBC, ABC and DuMont. During the late 1950s, the station was also briefly affiliated with the NTA Film Network. KNOE continued to air ABC programming until 1972 when KTVE became a primary ABC affiliate and NBC programming until 1974 when KLAA signed-on.