The station signed on June 3, 1955. Owned by Camellia Broadcasting at the time alongside KLFY radio (AM 1420, now KPEL), it was intended to share time on channel 10 with KVOL-TV, owned at the time by the Morgan Murphy Stations along with KVOL, KVOL-FM (96.1, off-air and moved to Lake Charles by 1976), and The Daily Advertiser. However, prior to the station's launch, KVOL's owners decided to yield the channel's operations to Camellia Broadcasting; Morgan Murphy later filed an interest to broadcast on channel 3, but this was denied. Its original studio facilities were located on Jefferson Street in downtown Lafayette. It has always been a CBS affiliate, though it aired some ABC programming until KATC signed on in 1962. During the late 1950s, the station was also briefly affiliated with the NTA Film Network. In 1965, Camellia Broadcasting sold KLFY to Texoma Broadcasters, which owned Waco, TX station KWTX, and was partially owned by Lyndon B. Johnson along with businessman Milford N. "Buddy" Bostick. The station currently operates out of newer, larger purpose-built studio facilities on Eraste Landry Road, on the city's south side. KLFY was the first station in Lafayette and one of the earliest in Louisiana to broadcast in stereo, launching stereo broadcasting in mid-1986.