On October 20, 1969, as an NBC affiliate, WKYH-TV (KentuckY, Hazard) began broadcasting on analog UHF channel 57 as WKYH-TV (KentuckY, Hazard). Prior to its establishment, several areas in southern Kentucky were among the last in the country unable to get a clean commercial television signal over the air. Kentucky Educational Television had installed a transmitter there the previous year. Despite the fact that this area is considered part of the Lexington market, none of the city's television signals covered there at the time. Lexington had an all-UHF market, because UHF stations do not receive well in mountainous terrain. This neighborhood has long been one of the poorest in the country, and many residents couldn't afford to buy a television set. Because of these conditions, the Lexington stations were hesitant to set up even low-powered satellites or translators in this region. Instead, WKYH was formed by local businessman Bill Gorman, who also owned Hazard-area Cable television and served as mayor of Hazard from 1978 until his death in October 2010. Martin Ogrosky, along with William "Bill" Helton, William "Bill" Gorman, Jr., and others, served as News Director and in other capacities.