About KWCHThe station first signed on the air on July 24, 1957 as KTVC. In 1962, the Federal Communications Commission (FCC) ruled that central and western Kansas were part of the Wichita market. As a result, Des Moines-based Cowles Communications bought KTVC, KAYS-TV (now KBSH-DT) in Hays and KLOE-TV (now KBSL-DT) in Goodland and converted them into semi-satellites of KTVH. The three stations, which – along with flagship station KTVH – formed the Kansas Broadcasting System, relayed CBS programming throughout central and western Kansas.
In 1983, the Cowles family began selling off its vast media holdings. KTVH and its sister stations were sold to the Kansas Broadcasting System Corporation, owned by a pair of businessmen from Hays, Ross Beach and Bob Schmidt. In 1989, the Kansas Broadcasting System Corporation was purchased by Smith Broadcasting; after the sale was completed, the station changed its call letters to KBSD-TV, as part of an effort that saw KWCH's three semi-satellites change their call letters to help viewers think of the stations as part of one large network. Smith sold the station to Spartanburg, South Carolina-based Spartan Communications in 1994; Spartan merged with Media General in 2000. In 2005, KWCH began operating a digital automation system from its Wichita studio facility, which handled the scheduling of advertisements and master control operations for all four KBS stations.
On April 6, 2006, Media General announced that it would sell KWCH, its satellites, and four other stations as a result of its purchase of four former NBC owned-and-operated stations (WVTM-TV in Birmingham, WCMH in Columbus, Ohio, WNCN in Goldsboro, North Carolina and WJAR-TV in Providence). South Bend, Indiana-based Schurz eventually emerged as the winner and took ownership of the stations on September 25, at which time Schurz formed a new subsidiary known as "Sunflower Broadcasting, Inc.," which became the licensee for its Kansas broadcasting properties.
Schurz announced on September 14, 2015 that it would exit broadcasting and sell its television and radio stations, including KWCH-DT and its satellites, to Gray Television for $442.5 million. Gray already owned KAKE and its satellites (including KUPK channel 13); however, it sold that station to Lockwood Broadcast Group and kept the KBS stations. The sale was completed on February 16, 2016.