About KFVS 12KFVS began broadcasting on October 3, 1954 and aired an analog signal on VHF channel 12. It was owned by broadcasting pioneer Oscar C. Hirsch who had signed-on the area's first radio station, KFVS radio (AM 960, now KZIM) in his radio shop in 1925. The KFVS call letters were randomly assigned by then-Secretary of Commerce, Herbert Hoover. At the start, channel 12 did not have any video cameras. Instead, its first broadcast showed slides of its new transmitter tower that was under construction at the time. Channel 12 was housed along with its radio sister until 1968 when it moved to its present location on Broadway Avenue. Hirsch sold the station to AFLAC in 1979 earning a handsome return on his investment of 54 years earlier.
In 1997, AFLAC sold its entire broadcasting division, including KFVS, to a group headed by Retirement Systems of Alabama. It, in turn, merged with Ellis Communications a few months later to form Raycom Media. KFVS offered The Tube Music Network (a 24-hour digital music video channel) on its third digital subchannel which ceased operations on October 1, 2007.
KFVS serves more than fifty counties in four states including all of Southeastern Missouri, Southern Illinois, Western Kentucky, and Western Tennessee. KFVS considers Clay County as the only Arkansas county in its viewing area as shown during its nightly weather segments which be seen in the local temperature graphic. Cable systems in Corning, Piggott, Rector, Marmaduke, Pollard, Greenway, St. Francis, and Lafe, Arkansas list KFVS on their local cable lineups. However, Jonesboro and Lake City cable systems do not carry the station. According to DirecTV, KFVS is carried on its Jonesboro area lineup as a local channel.
While broadcasting an analog signal, a portion of its off-air signal reached into the Missouri Bootheel overlapping with sister stations WMC-TV in Memphis, Tennessee and KAIT-TV in Jonesboro. KFVS refers to its viewing area as "The Heartland", which is included in WQTV/WQWQ's on-air branding. During the analog era, KFVS' coverage area overlapped with KMOV in St. Louis. In fact, channel 12's over-the-air coverage extended as far north as the St. Louis suburb of Belleville, Illinois. Cable systems in several northern KFVS counties and southern KMOV counties carried both stations.