KPVI signed on April 26, 1974 as an ABC affiliate. It was originally owned by Eastern Idaho Television Corporation, which also owned sister station KIVI-TV in Boise, Idaho. Previously, ABC had been carried on a shared basis by both CBS affiliate KID-TV (channel 3, now KIDK) and NBC affiliate KIFI-TV. Idaho Television Company sold both KPVI and sister station KIVI to Futura Titanium Corporation in 1977. Futura sold the station to Ambassador Media in 1983. In November 1995, Sunbelt Communications Company, now known as Intermountain West Communications Company (owner of NBC stations KVBC (now KSNV-DT) in Las Vegas, KRNV in Reno and KYMA in Yuma, Arizona) purchased KPVI and satellite stations KJVI in Jackson, Wyoming (now WDPN-TV in Wilmington, Delaware) and KKVI (now KXTF) in Twin Falls.