About WSFA 12WSFA is an NBC-affiliated television station serving the Montgomery, Alabama area that is licensed to operate on VHF channel 12. The station's call letters, "SFA," are an acronym for South's Finest Airport, and can be traced back to 1930, when Gordon Persons opened a radio station at the Montgomery Regional Airport (now Gunter Annex of Maxwell Air Force Base). WSFA radio quickly became a landmark in Montgomery and was most famous in its early days for launching the career of country music legend Hank Williams.
By the mid-1950s, the new medium of television was sweeping the nation and Persons won the construction permit for Montgomery's second television station on VHF channel 12. This allocation was originally intended for Montgomery's first television station, CBS affiliate WCOV-TV, but due to a delay in getting a transmitter for channel 12, WCOV was forced to move to UHF channel 20. Persons built a state-of-the-art facility on Delano Avenue to house both the television and radio stations in 1954, and WSFA-TV aired its first broadcast on December 25, 1954 - a Christmas present to Alabama.
Owing to WSFA radio's long affiliation with NBC, WSFA-TV has been Montgomery's NBC affiliate for its entire existence. The station is known for its comprehensive coverage of local news and events, as well as its commitment to serving the community.