About WKOW ABC27

WKOW-TV was launched on June 30, 1953 as Madison's first television station. The station was originally aligned with CBS and owned by the Monona Broadcasting Company, led by a group of local area businessmen along with WKOW radio (AM 1070, now WTSO). The WKOW call sign was an acknowledgment to Wisconsin's dairy industry, and featured a smiling bovine (or cow) alongside the emphasized "K-O-W" of the call sign.

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